Summary
As rumors regardingGrand Theft Auto 6’s potential price swirl,developers believe it could set a new standard across the industry. While Rockstar has yet to address the rampant speculation that it intends to sellGTA 6above the standard $70 price point that’s most often used for AAA releases, fans are concerned that, due to its sheer scale,the game could end up retailing for over $100. That would be a massive increase but the argument is that the development cost ofGTA 6may justify such an enormous price tag.
Over on X (formerly Twitter),Michael Douse, the Director of Publishing forBaldur’s Gate 3, notes thathe believes Rockstar could change the current pricing trend withGrand Theft Auto 6.

Douse notes that all games should cost more for consumers since it’s now more expensive to make them than ever, so taking this kind of proportional pricing model into account,GTA 6should theoretically cost more than $70 due to its sheer size and depth. The developer concludes that the industry is simply waiting on Rockstar to implement such a strategy before more studios start using the same plan.
Rockstar’s Silence Is Hurting GTA 6
Here is why GTA 6 may end up being hurt by developer Rockstar’s silence on gameplay, leading to fan expectations that are impossible to meet.
What Do We Know About GTA 6?
Just A Few Snippets Of Gameplay
Despite capping off 2023 with the first teaser trailer forGrand Theft Auto 6, Rockstar has been very cagey regarding additional information.One of the more prolific rumors doing the rounds is that the game has managed to rack up an estimated budget of over $1 billion, but this has yet to be verified by anyone working at Rockstar or publisher Take-Two. This report is what largely led to speculation that the base version ofGTA 6will cost $100 which seems unlikely given current pricing trends but stranger things have happened.
As for the actual game,GTA 6is taking players back to the sun-soaked beaches of Vice City,a location largely based on Miami, Florida. The game will feature the franchise’s first-ever playable female character, Lucia, who seemingly becomes embroiled ina Bonnie and Clyde-esque relationshipwith an unnamed male partner. The journey will see them committing plenty of crimes together, although their motivation for doing so remains a mystery.

As for when players can expect to get their hands onGrand Theft Auto 6,Rockstar has penciled in a 2025 release date. Take-Two earnings calls suggestit will drop in the third quarter of next yearbut this has yet to officially be announced. More news will likely be shared in the coming months.