Warning: SPOILERS ahead for Yellowstone season 5, episode 10, “The Apocalypse of Change.“The second part ofYellowstoneseason 5, part 2, is a colossal hit so far, andepisode 10 continues to ramp up what could be the final chapter of Taylor Sheridan’s neo-Western epic. In theYellowstoneseason 5, part 1 finale, Rip (Cole Hauser) and a few other lucky cowboys head down to Texas after they find brucellosis infecting their cattle in Montana. As such, about half theYellowstoneseason 5 charactershead down to the Four Sixes Ranch to look after the herd in greener pastures, and episode 10 flashes back to those few weeks in Texas.

Rip and Kelly Reilly’s Beth Dutton make up one of the best power couples in theYellowstonefranchise, andBeth visits Rip in the Lone Star state in “The Apocalypse of Change.“The businesswoman is impressed with what she sees while she’s down south. That includes a drink she has at the hotel bar in Amarillo — a Four Sixes and soda that the bartender makes with the Four Sixes Ranch’s vodka brand. The placement may leave viewers wondering whether the vodka is real or if it’s just another element of theYellowstoneseason 5 story.

6666 vodka sitting on the bar in Yellowstone season 5

6666 Vodka In Yellowstone Season 5, Episode 10 Is Real

The Real Four Sixes Ranch Has A Beverage Label Called Grit & Glory

When Beth visits her husband in cattle country, they drink at the bar. Despite requesting her usual Tito’s vodka,the bartender tells Beth that all they serve is 6666 vodka— which gets its namesake from the Four Sixes Ranch in Texas, where the cowboys are watching the herd and where Jimmy went to work inYellowstoneseason 4. Beth is impressed by the vodka. She likes the drink’s taste, but she also appreciates the ranch’s ability to profit off of its namesake. This is evident by the way she tells Rip they’re “ranching in the wrong state.”

Four Sixes Ranch’s6666 Grit & Glorybeverage label offers mixed cocktails, vodka cocktails, craft beer, and"ranch water"that can be purchased at participating Grit & Glorylocations.

Yellowstone (2018) TV Show Poster

The Four Sixes Ranch, known as 6666 Ranch as it is in Sheridan’s series, has a real-life beverage label called 6666 Grit & Glory.However,the ranch hasn’t officially launched the vodka Beth and Rip share in theYellowstoneseries(viaThe Cinemaholic). That said, Grit & Glory has a line of cocktails to enjoy, and it seems likely the Four Sixes could produce the vodka through their existing beverage label. Sheridan, the series creator, is the co-owner of the 6666 Ranch, so it feels likely that he would release the vodka in tandem withYellowstonefor viewers to enjoy.

What The 6666 Vodka Means For Yellowstone

The Four Sixes Ranch Is Massive To Yellowstone’s Future

The Four Sixes Ranch will play a massive role inYellowstone’s future, so promoting it as season 5 comes to a head makes sense. The upcomingYellowstone: 6666spinoffwill reveal more about Four Sixes, whichYellowstoneseason 5 paints as the future of ranching — andthe vodka’s name teases what’s to come. The vodka also ties Beth and Rip’s story to Texas, showing how perfectly placed they are in cowboy country. Despite Rip’s permanence at Yellowstone Ranch, their encounter at Paramount Recreation Club shows how the couple aligns with the massive ranching state’s values.

Yellowstone

Yellowstoneis a neo-Western drama series created by Taylor Sheridan and John Linson, centered on the Dutton family and their fight to protect the Yellowstone Dutton Ranch from various adversaries, including land developers and nearby reservations. Premiering in 2018 on Paramount Network, the show has been praised for its depiction of power struggles, family loyalty, and rural conflicts. It has expanded into a franchise with spin-offs such as1883and1923, and an upcoming sequel series is in development.